You'll Be Surprised How Many Cost-Cutting Ideas You'll Get -- And How Much Employee Morale Will Improve -- When You Begin Using This Productive Technique!
"I've Seen This Become The Favorite Tool
Of Many Managers I've Trained!"
It Will Probably Become Your Favorite Tool Also...
Because This Is A Tool That Can Make A Difference!
I know these are bold claims. But I’ve seen it happen too many times with my own eyes. Managers learn this simple technique, doubting it will produce the results for them that is has produced for others.
(I don’t mind their initial doubts, by the way. There’s nothing wrong with a little healthy skepticism in this world.)
And then they use the technique a few times, and sure enough, the valuable ideas start pouring in, and the employees in their department start feeling truly involved and engaged in their work. And it becomes a virtuous upward spiral that really makes a difference in their department.
But don’t let me get ahead of myself.
Let’s get ourselves back to THE REALITY OF RIGHT NOW.
"The Economy Is Going To Get Worse Before It Gets Better"
We hate to hear it. I hate to say it. But we've got to deal with it.
To be truly effective, we’ve got to work in the world as it is.
Over the coming year some are going to survive, and some aren't.
Whatever market segment you’re in, that segment is going to get “thinned-out.”
Some companies will survive. Some companies won’t.
And yes, some companies are going to prosper.
Opportunities always appear during hard economic times.
Who will discover and take advantage of those opportunities?
You've got to do better, and so does your entire team.
You've got to work smarter, and so does your entire team.
That’s the best way to keep them all employed.
It's time to do something to get more out of your staff than ever before!
But don't worry, that's not as hard
as you
might
think, you've just been overlooking it...
And no, it's not some fancy business motivational technique.
Most of that stuff doesn’t really work. (Believe me. I’ve tried a bunch of that stuff.
I even used to teach some of it, before I learned better!)
It's much easier than that... once you know the secret.
And here it is... IDEAS ARE THE ANSWER!
Yes. Ideas.
Every week your employees have great ideas:
- Ideas that can cut costs and save money.
- Ideas that can speed up performance.
- Ideas that can improve your customers’ experience, to create customer retention.
Raise your hand if you think CUSTOMER RETENTION is more valuable than ever!
You know it is! And guess what?... your employees have the ideas, locked up in their brains, about what you can do that will really make a difference with your customers. And guess what else?!... Many of those ideas are easy to implement!
Every week they have ideas that can make you and them look like an amazing team. Yes, every week.
But these ideas keep getting lost because you're not systematically capturing them on a regular basis.
And don't go thinking you'll just organize a "brain-storming" session.
That won't do it.
But there's a modern better way. An amazing better way.
It's called BRAIN-WRITING...
And once you learn it and use it, you will begin the process of actually
recession-proofing your team and your department. You'll start getting
more out of your staff than ever before.
And you won't have to change a thing about yourself!
Which means you can start using it tomorrow.
And tomorrow is when I recommend you get started with this.
Here’s a question for you:
What if… you knew an easy-to-do technique that would allow you to get eight people around a conference table and stimulate them to come up with 80 improvement ideas in less than twenty minutes? And then quickly & effectively evaluate the best 5% of those ideas to implement?
And what if… your eight-person work team could then use that same quick technique to devise the implementation plan for moving to action with those great ideas?
(OK. That was really three questions, but you get my point.)
Using the Brain-Writing Technique a large volume of creative ideas can be quickly generated on any work subject or work task, sorted for the very best, and quickly organized into an action plan for implementation.
Once you learn this technique you’ll use it often. Each time you use it you’ll create value for your organization, and you’ll increase the morale of your team.
- Reduce costs.
- Improve services.
- Productively address any business problems or complaints.
- Create desired results.
You’ll also... Boost employee morale.
Yes, we humans have some very basic characteristics.
It turns out we like to be asked what we think about important things we’re involved in!
The Public Agenda Foundation in New York conducted a survey to determine the real Top-10 list of what employees want from work. Every manager needs to know this list, and you’ll receive a 90-minute audio recording that details this Top-10 List for you, as a bonus addition to this valuable information package.
But let me say right now, #5 on that Top-10 List of What Employees Truly Want From Work is… TO WORK WITH PEOPLE WHO WILL LISTEN IF THEY HAVE IDEAS ABOUT HOW TO DO THINGS BETTER.PEOPLE WANT TO CONTRIBUTE THEIR IDEAS.
Imagine that! People want to contribute ideas for doing things better.
And believe me, they have great ideas just waiting to be gathered, evaluated,and implemented.
And when they are asked for their ideas on a regular basis, using a technique like this one, and they get to evaluate their ideas with their fellow employees, and then see the best ones implemented, their level of involvement and job satisfaction goes way up, automatically.
It’s critically important for the people who contribute the ideas to be the ones who evaluate the ideas.
The Brain-Writing method is designed for this. It’s designed for the people who have generated the ideas to quickly evaluate them together, in a visual way, to determine which ones are best.
History tells us the corporate “suggestion box” dates all the way back to 1868, and it’s primary shortcoming over the years has been what?
I’ll tell you what. The ideas placed in the “box” have always been kicked up to another level for evaluation.
That just doesn’t make sense, when you stop to think about it.
#1 -- Someone higher up in the organization is not in a position to understand the context of the idea. They’re completely removed from the situation in which the idea came to mind and in which the idea will be implemented. They can’t possibly evaluate the idea accurately. (And besides, that’s just way to time-consuming and inefficient to do it that way.)
And #2 -- As I’ve been saying all along, when the people who generate the ideas get to evaluate and implement the ideas, that’s what creates the valuable natural involvement & job satisfaction that is such a great benefit from using this technique!
What you’ll learn from this information package may be the single best way to improve employee involvement and employee job satisfaction.
Here’s another important thing for us to admit once and for all, and finally understand…
EMPLOYEES SEE WHAT MANAGERS DON'T!
And that’s why gathering ideas from employees on a regular basis is so important and so very productive.
They’re right there doing the work all day, every day, and they see what managers can’t be expected to see.
They see what’s causing waste.
They see what’s irritating your customers.
They see where little improvements can be made, that cost little and can pay off big.
It’s time for an example of the power of ideas, don’t you think?...
The TOYOTA CORPORATION is one of the most successful manufacturers in the world. They virtually invented the modern practice of “process improvement.”
Since 1950, TOYOTA HASN’T EVER LAID OFF A SINGLE EMPLOYEE.
Think what that means about them.
Every other auto maker lays off workers as a matter of accepted strategy during down-turns in the business cycle. But not Toyota.
During the 1973 oil crisis, Toyota’s sales dropped 37%.
The Detroit auto makers experienced a similar devastating drop in sales, and they immediately laid off thousands of workers.
247,000 COST-CUTTING IDEAS SAVED THE DAY...
Toyota asked their employees to submit all cost-cutting ideas they could think of that would be inexpensive to implement. Their employees offered an average of 12 ideas each, for a total of 247,000 cost-saving ideas.
So many of these ideas were effective in cutting costs, they didn’t have to lay off a single worker to get through that crisis.
YOU CAN DO THE SAME!
Using the “BRAIN-WRITING TECNIQUE” and the wisdom contained in this package on HOW TO SET UP AN ONGOING IDEA SYSTEM you can arrange for your employees to “save the day” with their ideas. And believe me, they will respond, like never before.
In fact, in every single case study of a company implementing a process for gathering and implementing ideas from employees, not only do the ideas make an enormous difference in the success of the organization, employees respond to the process with increase involvement in their work and higher satisfaction on the job.
Wow! Imagine that.
When you learn how to continually gather ideas from your staff, they not only provide ideas that make a difference, it automatically makes them feel more engaged and happier on the job.
And of course, increase employee involvement and satisfaction impacts just about everything in a company in a positive way, including productivity and customer satisfaction.
USING THE BRAIN-WRITING TECHNIQUE WILL IMMEDIATELY
--- And Continually ---
PRODUCE MULTIPLE BENEFITS FOR YOUR COMPANY AND YOUR TEAM!
And if you need some more good news, here it is…
MONEY IS NOT AN EFFECTIVE REWARD FOR MOTIVATING PEOPLE TO PROVIDE THEIR IDEAS...
It’s hard to believe, I know. But it’s true. Idea gathering systems work best when you don’t use money as a reward. You’ll learn why when you listen to the audio recording that is part of this package.
And you’ll learn inexpensive strategies for motivating everyone to provide their ideas on a continuing basis.
Here’s another example, in which I helped a work team use the Brain-Writing Technique to create a desired result…
An association of educators in Los Angeles asked Bodine to help their board members develop a plan for increasing their membership by 10% in nine months.
(The great thing about the “Brain-Writing” technique is that it can be aimed at any business issue or problem you want to address, or any result you want to create.)
There were 22 people who showed up at the association Board Member meeting.
I broke them up into three groups -- two groups of seven and one group of eight – seated at round tables. I took them through the brain-writing process and they quickly generated more than 200 ideas!
STIMULATE A TON OF IDEAS… Then Pick The Nuggets!
The key to getting great ideas is to generate a large volume of ideas, and then sort out the “nuggets.” With “brain-writing”, an amazingly large volume of ideas can be quickly generated on any work subject or work challenge.
Using the second part of the process the association board members evaluated all the ideas they had come up with, searching for the very best.
The Brain-Writing technique uses a visual method for doing this that is very efficient and generates a lot of excitement and energy.
It’s quite exciting, actually, to be part of a group that is generating and evaluating so many ideas, with the intention of finding the best ones and putting them into action.
It quickly became apparent that 12 of the 200 ideas they generated were really good. They were the nuggets!
The board members organized these 12 ideas into a strategic plan for achieving their objective. And sure enough, they increased their membership by 11% in seven months.
Everyone who has ever used the brain-writing tool once, uses it over and over again.
Being able to gather up ideas from your work group at any time, in a quick and collaborative way, is a very productive skill to have as a manager. It’s a skill that make you & your team stand out.
Used regularly it will take on the form of continuous improvement.
Even if you and your company are involved in some kind of sophisticated process improvement, this technique will serve you well, and become an important part of your continuous improvement effort.
And your team will stand out as a group that really gets important things done,and is continually focused on continuous improvement.
Developed by a genius. Now available to you.
It was the late Richard Feynman, Nobel Prize winner in physics, who was the person reputed to have first developed the “brain-writing technique” for allowing multiple ideas to develop at the same time in a group thinking exercise. The method was then developed further by a German research & development group.
And it’s been adjusted to be used with your work team. And although it was invented by a genius, you don’t have to be a genius to use it.
In fact it’s surprisingly simple to use.
The method arranges for the ideas of each person at the table to stimulate the creative thinking of everyone else. It’s this layered creative structure that sets it apart in it’s effectiveness and it’s speed. It is, without doubt, the fastest, most productive group creative thinking method ever invented.
You don’t have to be a creative genius to stimulate your team to continually come up with ideas that make a difference. All you have to do is use the “Brain-Writing Technique.” We guarantee it.
THE GAME OF BUSINESS IS CHANGING DRASTICALLY
We’re going to have to deal with a downturn that will be deeper and longer than we’ve ever experienced. We’ve got to cut costs like never before, and create efficiencies in every way possible.
We’ve got to get more out of every employee, and we’ve got to create a level of customer loyalty that will allow us to retain every customer we’ve got.
And we’ll be dealing with four different generations of employees in the work force at the same time, for quite awhile.
MANAGING IDEAS IS THE ANSWER
And, in this package you’ll learn everything you need to know to start and manage an IDEA SYSTEM with your team, and your company.
If you’re serious about doing everything you can to help your company get through these tough times, and create a secure department where everyone will keep their jobs… learning to gather & implement ideas from everyone is the key!
You’ll receive...
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A 30-minute AUDIO CD that completely explains how to use the BRAIN-WRITING TECHNIQUE. Absolutely Guaranteed to produce results the first time you use it with your team. Bodine includes simple & effective success tips he’s learned from conducting and teaching Brain-Writing for several years. |
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An additional 45-minute AUDIO CD that clearly outlines the 9 CHARACTERISTICS of an effective IDEA PROCESS for making “ideas from your employees” a part of the way you run your business operation. This can really make a difference for you, your team, and your company. This is information derived from studies of companies who are successfully using these strategies. |
An 8-PAGE BRAIN-WRITING LEADER's GUIDE. This GUIDE contains a quick summary of the Brain-Writing technique and a check-list for preparing yourself to conduct your first Brain-Writing session with your team. Using this easy-to-follow guide, you’ll succeed first time, guaranteed. |
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You’ll also receive this valuable bonus…
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A 90-minute AUDIO CD that explains in detail the “Top-10 List of What Employees Want from Work.” This is truly valuable information from a study by the Public Agenda Foundation in New York, and it will help you become a more productive manager. Bodine’s corporate clients pay thousands of dollars for him to share his insights on this information with their managers and leaders. It’s yours free as part of this valuable “Brain-Writing” package. |
Your 100%, No Risk, No Questions
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If you still have any lingering doubts about purchasing, let me reassure you now with the knowledge that your copy of this superb ebook is covered by my 100% cast iron, no questions asked, no risk guarantee. Included in this package, you’ll learn…
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How to CUT COSTS and IMPROVE TEAM PERFORMANCE, in a brand new way that really works. Guaranteed. |
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THE 9 CHARACTERISTICS of an IDEA SYSTEM that will recession-proof your business. |
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THE MOST IMPORTANT SECRET to creating an ongoing IDEA SYSTEM that gets everyone involved and costs very little money. |
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WHY SMALL IDEAS ARE BEST for making an impact on the success of your business. And how to keep them flowing in from your employees. |
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The surprising truth about how companies waste employee talent. |
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The single most important thing you can do to boost employee morale. And it won’t cost you a dime! |
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WHY COMPANIES ARE SO SLOW ABOUT RESPONDING TO CUSTOMER COMPLAINTS, even though it’s killing them. And how you can respond faster than your competitors. |
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The Top-10 List of What Employees Want from Work. The most authentic list of it’s kind… something every manager should know by heart. |
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HOW ONE COMPANY USED THIS INFORMATION TO INCREASE THEIR PROFIT PER EMPLOYEE BY 700% |
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